Rebranding Al-Sarh Foods Company:
In 1940, Al-Sarh Foods Company was founded as a family business with a clear vision to establish a major source for distributing food products in the Arab Republic of Egypt. Over time, as the market evolves and changes, the company faces new challenges in retail and supermarket industries. The increasing need for fast, safe, and guaranteed quality food delivery poses a significant challenge for the company.
Challenges:
Shortage of reliable food traders in the market.
Inadequate readiness of major traders to effectively meet market demands.
Financial challenges and adapting to market inflation.
Company Vision:
Al-Sarh Foods Company aims to be a leader in food distribution by providing distinctive retail services that meet and exceed customer needs and expectations.
Identity Development: To reflect its vision and enhance its position in the market, Al-Sarh Foods Company needs a comprehensive rebranding. The new identity should be modern and inspiring, with a focus on colors and patterns that convey quality and reliability.
Case Study:
The case study involves delving into the depth of the company's challenges and opportunities through market and competitor analysis, surveying potential customer needs, and anticipating future trends in the food distribution industry. Through this case, the company will be able to identify the necessary steps to successfully develop its identity and achieve its vision.
In summary, through rebranding its identity and exploring the depth of its challenges and opportunities, Al-Sarh Foods Company will be ready to excel in the food distribution market and successfully achieve its goals.
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